If we have a website, it is important that it meets the standards of usability and SEO optimization in order to be liked by users and therefore be rewarded with the anxiety of the first page of Google. But, what are the elements that identify a professional site? Let's see:
Brand: This is the space for placing the logo, the main distinctive element of the corporate identity. Its essence must be captured from the first moment the website is visited.
Navigation menu: it must be as concise as possible and not take up more than one line on its first level.
Products or services: This area is one of the most visible on any professional website. The home page should contain a preview that links to internal pages with more details.
Call to action: the call to action must motivate the user general managers email list to perform a specific action, whether it be registering, contacting or visiting a virtual store.
Information: It is recommended that it be divided into columns so that it looks organized. It should contain attractive and optimized images, it is important to have images of the same style and proportion.
Customer references: customers are the best letter of introduction to attract new business.
Social Networks: It is important that all your virtual spaces are interrelated, it is the best way to consolidate a virtual community around your brand.
Footer: always visible space where you can put contact information, main links, etc.
Other important aspects: own domain that includes the brand name and is very easy to remember.
Email accounts: having a corporate email and your own domain provides professionalism.
Legal Notice: With this information, visitors can be assured that they are dealing with professionals who know the law.
Now that we know the mandatory elements that a website must contain, it is important not to forget to include them to comply with current standards and thus be pleasing to customers, potential customers and other users.