What questions to ask during Custdev
Posted: Sat Feb 22, 2025 6:55 am
Don't ask questions about the future. Instead, you can hold a presentation of the product or service you are planning to launch and ask the person, if he or she is enthusiastic about the idea, to confirm their interest with any active action. For example, ask them to repost it on social networks. Such a gesture will say much more about the possible demand for the product.
During the interview, it is not necessary to talk specifically about your product; it is much more important to identify all the needs and pain points of the potential client. Based on this, you can understand whether your offer will be in demand.
Typically, Custdev is conducted by those involved in peru cell phone number list marketing or creating new products. The questions for different categories will also differ, since the specialists who ask them have different goals.
Here are some categories of questions marketers ask:
product: what a person knows about the company's product or the competitor's product;
problematic issues: what are the audience’s pain points, how do they understand them and try to solve them;
behavioral questions: how do people behave when choosing a product, what do they pay attention to, what criteria do they use to compare different products, what is important to them.
If you are developing an idea for a startup, then within the framework of Custdev you can ask questions on the following topics:
find out what problems a person faces in life that your project can solve, and clarify how the potential client is currently solving these problems;
During the interview, it is not necessary to talk specifically about your product; it is much more important to identify all the needs and pain points of the potential client. Based on this, you can understand whether your offer will be in demand.
Typically, Custdev is conducted by those involved in peru cell phone number list marketing or creating new products. The questions for different categories will also differ, since the specialists who ask them have different goals.
Here are some categories of questions marketers ask:
product: what a person knows about the company's product or the competitor's product;
problematic issues: what are the audience’s pain points, how do they understand them and try to solve them;
behavioral questions: how do people behave when choosing a product, what do they pay attention to, what criteria do they use to compare different products, what is important to them.
If you are developing an idea for a startup, then within the framework of Custdev you can ask questions on the following topics:
find out what problems a person faces in life that your project can solve, and clarify how the potential client is currently solving these problems;