Online store and SEO for Soul & Home
Posted: Sat Feb 22, 2025 7:02 am
Soul&Home is a store specializing in the sale of original furniture and decorative objects . They have contacted LA TEVA WEB to hire the services of web design for the creation of the online store as well as the online marketing service to optimize it to achieve good SEO positioning .
For the online store, an unusual design has been created that breaks away from the routine, where blue and white colors, synonymous with the home, are played with, giving warmth with the ambient images of the furniture and decorative objects.
The main menu has been divided into 9 different sections: the first 6 are related to home decoration to facilitate user navigation, and the remaining 3 refer to the blog, the company and contact. The Home page presents the lebanon telegram data categories, as well as the latest news and Outlet products. In this way, the user can choose the type of object they need for their home. As for the blog, the purpose is to publish articles related to the world of decoration.
In addition, the home page and all the pages of the website have three highlights: free shipping for purchases over €70, fast delivery (within 24/48 hours), secure payment with Paypal, Visa and Mastercard. Another highlight of the Soul & Home online store is the search engine, so that any user can quickly and easily find the product they want.
When analyzing a specific product, you can see a zoom image in which you can see the product you are interested in in detail, giving the feeling that you can touch it with your own hands. In addition, there is a description in which detailed information about the product is explained, as well as the measurements. On the same product page, you can see the section of other products of interest.
At the online marketing level, the strategy that has been established for the following months is to optimize the online store to achieve a good SEO positioning on Google. To achieve this, a keyword study has been carried out to find out the supply and demand of the decoration and home sector. Once the study has been carried out, the concepts to be worked on are: decorative objects, original furniture, children's decoration , children's decoration, side tables , cushions or lighting lamps, among many others. In addition, it has a presence on the social networks Facebook and Instagram, to present the brand's furniture and products in a visual way.
For the online store, an unusual design has been created that breaks away from the routine, where blue and white colors, synonymous with the home, are played with, giving warmth with the ambient images of the furniture and decorative objects.
The main menu has been divided into 9 different sections: the first 6 are related to home decoration to facilitate user navigation, and the remaining 3 refer to the blog, the company and contact. The Home page presents the lebanon telegram data categories, as well as the latest news and Outlet products. In this way, the user can choose the type of object they need for their home. As for the blog, the purpose is to publish articles related to the world of decoration.
In addition, the home page and all the pages of the website have three highlights: free shipping for purchases over €70, fast delivery (within 24/48 hours), secure payment with Paypal, Visa and Mastercard. Another highlight of the Soul & Home online store is the search engine, so that any user can quickly and easily find the product they want.
When analyzing a specific product, you can see a zoom image in which you can see the product you are interested in in detail, giving the feeling that you can touch it with your own hands. In addition, there is a description in which detailed information about the product is explained, as well as the measurements. On the same product page, you can see the section of other products of interest.
At the online marketing level, the strategy that has been established for the following months is to optimize the online store to achieve a good SEO positioning on Google. To achieve this, a keyword study has been carried out to find out the supply and demand of the decoration and home sector. Once the study has been carried out, the concepts to be worked on are: decorative objects, original furniture, children's decoration , children's decoration, side tables , cushions or lighting lamps, among many others. In addition, it has a presence on the social networks Facebook and Instagram, to present the brand's furniture and products in a visual way.