Video in content: trend or must-have
Posted: Sat Feb 22, 2025 8:35 am
I suggest we turn to numbers to immediately dot all the i's.
In 2020, 86% of companies used video as a marketing tool. In 2023, this figure has grown to 93%.
In 2020, 93% of marketers who used video in their marketing strategies said it was important. In 2023, that number will rise to 96%.
70% of marketers who don’t use video plan to start doing so in 2023.
Impressive? Of course it is. If you are interested, you can find your cell phone number list read more about the studyHere. And what happens to the video in Russian social networks? Let's see.
VKontakte
The average daily number of views of VK Video (excluding VK Clips) in Q1 2023 increased by 24% compared to Q1 2022 and reached 2.04 billion. Views on the main showcase increased by 145% year-on-year.
As for daily views of VK Clips, in the first quarter of 2023 they grew by 104% compared to the first quarter of 2022 - to 956 million. Time spent VK Clips grew by 150% year-on-year, including due to the new recommendation system. In general, the number of published clips over the same period increased by 106%, and the number of content creators - by 119%.
Classmates
OK continues to develop its own monetization programs: in the first months of video monetization and content monetization in the feed, more than 1,000 authors joined them. OK users began to earn twice as much as they did from previous affiliate programs.
In 2020, 86% of companies used video as a marketing tool. In 2023, this figure has grown to 93%.
In 2020, 93% of marketers who used video in their marketing strategies said it was important. In 2023, that number will rise to 96%.
70% of marketers who don’t use video plan to start doing so in 2023.
Impressive? Of course it is. If you are interested, you can find your cell phone number list read more about the studyHere. And what happens to the video in Russian social networks? Let's see.
VKontakte
The average daily number of views of VK Video (excluding VK Clips) in Q1 2023 increased by 24% compared to Q1 2022 and reached 2.04 billion. Views on the main showcase increased by 145% year-on-year.
As for daily views of VK Clips, in the first quarter of 2023 they grew by 104% compared to the first quarter of 2022 - to 956 million. Time spent VK Clips grew by 150% year-on-year, including due to the new recommendation system. In general, the number of published clips over the same period increased by 106%, and the number of content creators - by 119%.
Classmates
OK continues to develop its own monetization programs: in the first months of video monetization and content monetization in the feed, more than 1,000 authors joined them. OK users began to earn twice as much as they did from previous affiliate programs.