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How to Use Hashtags on Instagram: Relevant and Targeted
While Twitter gave birth to hashtags, it is on Instagram that this phenomenon has really taken off.
Surely you also remember the #disproportionate #amount #of #hashtags #that #we #added #under #each #post #until #a #few #years #ago.
Now it is no longer necessary czech republic phone numbers to write dozens of hashtags under each content we create. The algorithm tends to penalize the use of hashtags that are not relevant to the published content (interpreting them as attempts at spam), rewarding instead those who choose the most relevant ones.
To understand how to use hashtags correctly on Instagram, first of all, you need to know how to distinguish the four main groups of hashtags:
Popular Hashtags
As the word itself says, these are the most used hashtags on the platform. They can be very simple words, such as #love or #travel, linked to a famous quote (#winteriscoming) or to a trend of a certain moment
Niche Hashtags
They are less used, more specific and targeted, and allow you to reach a small audience but highly interested in a certain topic.