1. Ready-made reports and studies. The system has many templates for ready-made reports that cover both basic and narrowly focused needs of marketing analytics. They are already pre-configured and visualized. In fact, GA4 contains a certain BI system that replaces many functions, such as Looker Studio. This does not completely cancel BI, but it makes it possible to build reports in the required section with the necessary data inside, without using other systems (which is important due to the peculiarities of the Google Analytics 4 API, since the data in the API and the interface will not converge, and HyperLogLog++ will work on them in the interface itself).
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2. Cohort analysis. This is an important tool for businesses with south africa cell phone number list retention, that is, businesses that first attract customers and then constantly return them. Google Analytics 4 offers a pre-configured tool for cohort analysis. But unlike Universal Analytics, it can be configured quite flexibly.
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3. Event path analysis. Reports in Universal Analytics showed how users move around the site, which pages they abandon, and which, on the contrary, attract them. In Google Analytics 4, such reports have reached a new level.
Now you can analyze not only the order of page/screen views, but also the sequence of events. That is, here you can track what path in terms of microconversions a user takes before becoming your client, and where these paths are interrupted. This helps to identify optimal audience paths on the site/app and problem areas in the sequence of visits.
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4. User Analysis. Google Analytics 4 can work based on the same parameter as Universal Analytics – Client ID. Here it is called the application instance identifier. In addition, the studies have a separate report that allows you to evaluate various metrics for each user: from the number of visits to the effectiveness of e-commerce.