How to change HTML elements with Google Tag Manager
Posted: Sat Feb 22, 2025 8:53 am
Online marketingWe talk aboutWeb analytics
With Google Tag Manager we can modify practically any HTML element
The advent of the Google Tag Manager (GTM) tool simplified many aspects of implementing tracking tags on a website. In addition to centralizing them all in one place, the ability to make changes to the website's code without depending on the IT department has been a huge step forward for marketing managers and technicians (no more begging a programmer to implement Analytics code!).
But GTM's functionalities go beyond the activation of web analytics tool tags. One of the possibilities it offers us is the ability to modify the HTML code of a website in which the GTM tag has been incorporated . And why would we want to do this? We'll explain below.
Why modify HTML elements with Google Tag Manager?
Before looking into the reasons and opportunities that this GTM functionality offers us, it is worth noting that when we modify the HTML code of a website we open up a new range of potential errors in it . Either due to the lack russia telegram data of knowledge of the person who applies the changes with GTM or due to the lack of coordination with the programming department.
Therefore, before applying this type of action we should, at the very least, notify the IT manager of our intentions, in addition to validating the changes once they have been applied.
That said, some of the top reasons to modify HTML elements with Google Tag Manager are:
Independence of the programming department.
Immediate application of changes.
Possibility of testing and version control.
Ease of use for non-programmer users.
Most common cases resolved.
What HTML changes can we apply with Google Tag Manager?
Some of the most common cases for which we will use GTM in HTML insertion are:
Tracking codes and associated events.
Inserting data markup with Schema.
HTML tags linked to SEO (canonical, robots, hreflang...).
Modifying the visual section of a website through CSS styles.
Incorporation of own scripts.
In short, we can add, modify or delete practically any HTML code.
With Google Tag Manager we can modify practically any HTML element
The advent of the Google Tag Manager (GTM) tool simplified many aspects of implementing tracking tags on a website. In addition to centralizing them all in one place, the ability to make changes to the website's code without depending on the IT department has been a huge step forward for marketing managers and technicians (no more begging a programmer to implement Analytics code!).
But GTM's functionalities go beyond the activation of web analytics tool tags. One of the possibilities it offers us is the ability to modify the HTML code of a website in which the GTM tag has been incorporated . And why would we want to do this? We'll explain below.
Why modify HTML elements with Google Tag Manager?
Before looking into the reasons and opportunities that this GTM functionality offers us, it is worth noting that when we modify the HTML code of a website we open up a new range of potential errors in it . Either due to the lack russia telegram data of knowledge of the person who applies the changes with GTM or due to the lack of coordination with the programming department.
Therefore, before applying this type of action we should, at the very least, notify the IT manager of our intentions, in addition to validating the changes once they have been applied.
That said, some of the top reasons to modify HTML elements with Google Tag Manager are:
Independence of the programming department.
Immediate application of changes.
Possibility of testing and version control.
Ease of use for non-programmer users.
Most common cases resolved.
What HTML changes can we apply with Google Tag Manager?
Some of the most common cases for which we will use GTM in HTML insertion are:
Tracking codes and associated events.
Inserting data markup with Schema.
HTML tags linked to SEO (canonical, robots, hreflang...).
Modifying the visual section of a website through CSS styles.
Incorporation of own scripts.
In short, we can add, modify or delete practically any HTML code.