Web security and SEO, beyond HTTPs

[mostakimvip06]

SEOWe talk aboutLearn SEO
Although it is not a positioning factor as such, web security can affect SEO

It's been a few years since Google announced that it was now considering the presence of the HTTPS security protocol as a ranking signal . At the time, this news opened up the debate on whether the security of a website influenced its ranking. Despite this, in many cases the security measures implemented on a website for SEO reasons are reduced to the installation of an SSL certificate.

But does the relationship between SEO and website security begin and end with the HTTPS protocol? The reality is that poor website security can cause many problems and sometimes destroy a website's positioning. Think of months and months, even years of SEO optimization work wasted by not investing in protecting our website. The financial losses in these cases are a reality, as GoDaddy reports on its website security report for small businesses, in some cases exceeding $5,000.

We are going to analyze the relationship between SEO and security , the negative consequences france telegram data that poor or non-existent security practices can bring to our website, and how to act to detect, prevent, and solve positioning problems derived from it.

What is the relationship between SEO and website security?
A priori, leaving aside the HTTPS protocol that we will discuss later, there is no direct or causal relationship between organic positioning and the security of a website.

So where is the relationship between SEO and web security? Mainly in the negative consequences that arise, for example, from a malicious code injection attack on our website. During these types of situations, it is most likely that the main search engines, with Google at the head, will remove our website from their results.

If we are not able to react quickly, detecting and solving the problem quickly, the loss of organic traffic will continue over time and it will be more difficult to recover from the collapse.

Therefore, we can affirm that there is a relationship between SEO and the security of a website, supported mainly by the search engine penalties that we may incur if our website is attacked.

Negative SEO consequences of not taking care of the security of a website
As we have seen, the lack of security measures on a website can lead to very negative consequences for SEO. The main ones are summarized below:

Deindexing the website . The most drastic measure that Google will take if it detects that our website has been infected by some type of malware, social engineering or similar is the complete deindexing of the website. Obviously, we will stop receiving organic traffic. And if our online business bases a significant part of its visits on SEO, the consequences can be devastating.