Adapting SEO strategy to market changes

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We always say that the definition of an SEO strategy must be aimed at concepts that we know will be of interest to users now, but above all that we are sure will be of interest in a sustained manner in the coming years. No matter how well we launch an SEO strategy, in competitive markets the results can take months to arrive, even beyond a year. Therefore, it is important to choose the concepts, products or services that we prioritize in our SEO with a medium-long term strategic vision.

But even if we do it in the way we have just described, sometimes there are exogenous factors that abruptly modify the searches that were being carried out. And that will cause us a problem, since we will be first in the search results for concepts that no one is searching for anymore. Let's say, for example, that we oriented the SEO of a mobile phone e-commerce a few years ago to Blackberry or Nokia devices, or that in our case we were leaders in strategies on the social network Tuenti.

It is therefore important to observe the changes in the environment of our sector and to oman telegram data know how to anticipate future movements, so that when a sudden increase in demand occurs, we are already positioned thanks to a previously planned strategy.

A situation like the one described is what happened to us recently with our client Lant Abogados, a law firm specialized in helping companies comply with their legal obligations regarding data protection. More than a year ago, we drew up a strategy aimed at positioning concepts such as data protection lawyers or LOPD. But now it turns out that data protection in Spain will no longer be regulated by the LOPD, but by a new European data protection regulation . The client, upon learning of this circumstance, brought it to our attention, and consequently we have modified the planned SEO strategy, in order to work on positioning related to this new regulation.

Based on this need, our organic positioning experts have carried out a market study to evaluate what type of keywords we would be interested in positioning. And consequently, on-page modifications have been proposed to achieve these objectives. In a first stage we have created a new section on the website dedicated to these services of adaptation to the European data protection regulation.We have modified the texts of key sections such as the main page, we have generated inbound links to the new section from other related spaces on the website, and we are generating material for the blog that talks about this new stage. In addition, we are working on the metadata that we send to Google, optimizing the source code of the page and carefully configuring tools such as the sitemap or the Google Search Console, to correctly inform Google of the existence of these new contents. We will continue to monitor its evolution, and we hope to soon check another success story from our SEO experts.