Impact on conversion therefore there

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They are extremely agile, multitasking and capable of absorbing a large amounof information — after all, they live in the era of big data, the explosion of data and need to know how to deal with it. If generation y is already concerned abouenvironmental and social issues, generation z goes further and transforms this concern into activism.

According to a think with google survey, % of young generation z said they south africa whatsapp data were willing to donate parof their time to a cause. And a study by box showed tha% of generation z defends every cause linked to people's identity (gender, ethnicity and sexual orientation, for example). Through the internet, they can express themselves freely and express their opinions on importantopics, whether through “textão”, or through images or shorand directweets.

Minorities, in particular, become central themes in movements againshomophobia, racism, machismo, xenophobia, among others. In this way, they are able to gather followers who share the same thoughts, create activism networks and even mobilize movements thaleave the screens and take to the streets. In brazil, this generation is born in a time of prosperity, economic growth and the search for social justice.