If you read the acronym carefully, you will immediately understand that the first two elements refer to the internal analysis of your reality or your project . On the contrary, the other two elements refer to the analysis of the external context , that is, the sector in which you operate.
In fact, the SWOT analysis is based on internal and external elements that allow you to analyze both your own reality and the context and changes that surround it . And to clarify danish mobile numbers better, let's look in detail at each of the four elements to consider.
Internal Strengths
Strengths are the distinctive features of your organization, reality and strategy . They are the real competitive advantage and the intrinsic value of your business, that is, what allows you to distinguish yourself from competitors.
To understand which are the strengths that can represent an advantage, there are some questions that could be useful. For example:
What are the unique or distinctive skills to leverage?
What are the unique or superior resources compared to competitors?
What are the activities most appreciated by your customers?
What internal processes work particularly well?
Of course, the purpose of this part of the analysis is to evaluate the strongest areas and the questions may change based on the project, reality and purpose for which you have decided to do a SWOT analysis.