Nowadays, the way companies or brands communicate has been transformed . Because of “The importance of social media in web marketing strategy” we analyze what social media are, why people gather under them, their importance and how organizations should use them successfully. For this reason, we must apply these 7 verbs very well.
They are words that allow us to describe actions and that by their nature are also incredibly flexible. Something essential in a good social media strategy.
1. Plan
The first verb undoubtedly refers to the most important part of any social media strategy: planning.
I'm not only talking about defining realistic and achievable objectives, but also about analyzing the initial situation that can lead us to achieve these objectives, understanding where we're starting from.
Planning also leads us to think carefully about the means we need to achieve these objectives.
2. Create
This is the ideal time to move from theory to practice and start developing our strategic planning. As creating content is undoubtedly the axis of a good strategy on social networks. You can create original, unique, different content, but above all, create content that adds value to the community. Creativity to make the content be you or your project and not a simple camouflage to sell yourself. Create unique content to strengthen your strategy on social networks
Social networks are based on trust, conversation and recommendation. And for that you must create content that enhances these values.
3. Interact
Taking an open interest in your audience georgia business email list can only be achieved by interacting with them. Sparking conversation involves taking an active and transparent interest in what others think about you or your competitors. Interaction is the fuel of a good social media strategy and will help you build valuable relationships based on trust .
4. Listen
It may have happened to you in some cases, that you are talking to someone who is practically impossible to interrupt because they never stop talking about themselves. Therefore, it causes you to lose interest and disconnect from the conversation. Because that person has no intention of listening to what you have to say.
But these channels, being based on conversation, require you to apply this strategy, even when it is not about you or your project. It will bring you results since you will be reinforcing your social media strategy thanks to the information you can obtain by listening in this way.
And if you do it in a conversation, you will be creating a relationship based on trust and respect.
5. Offer
This is the most complicated verb for many brands and professionals who want to promote themselves through social media.
When someone wants to sell something, their concern is to make a profit, and how it works on social media is not the same as how it works in traditional marketing.
On these channels, you have to offer value . Without expecting anything in return .
Because on social media, relationships are established based on sharing and thanking. Not on receiving.