How to improve security and trust on a website?
Posted: Mon Dec 23, 2024 7:12 am
Security and trust are essential elements of any website. If you want to find out, conduct a basic audit of your own website. If you conduct your own audit on how to improve the security and trust of your website, you will be well on your way to becoming an expert in online security. Use this information as a proverbial starting point and prepare the foundation for advanced protection against cybercriminals. By investing in website security, you will certainly build customer trust, which will result in increased revenue. If you are aware of the threats that can concern broadly understood data security, you probably know what to do and what actions to take to optimally protect your customers.
The article answers the questions:
How to increase the security of using an online store or website?
What influences the level of trust among customers of an online store or website?
How to secure an online store or website?
Retail sales are increasing day by day. In 2014, revenues exceeded $300 billion, and according to analysts, this sum may double in 2018. It may seem that the growth of e-commerce revenues is unstoppable. The growing buyers email list in selling and buying online has also made personal data, passwords, and credit card numbers a tasty morsel. In this situation, security and trust on the website are becoming a priority. It is no wonder that the largest and most important search engine in the world, Google , has changed its algorithm , promoting primarily websites with secured URLs (HTTPS) to higher positions .
Personal data security is currently the main barrier to user conversion . More importantly, 80% of Internet users search for products in online stores mainly to look at them, while making the actual purchases in local brick-and-mortar stores.
Contents:
What is the cause of this?
URLs
Plugins
Payment verification
Passwords
Restrict access to directories and files
Avoid storing confidential data
Protect yourself from typing your password endlessly
Clearly show your customer what security measures are in place on your site
What is the cause of this?
Unfortunately, many online stores fail to gain the required customer trust - the reasons for this situation may be various, poor product presentation, laconic description, lack of product reviews, as well as increasing attacks on the largest online stores (eBay, Amazon) adversely affect the conversion in your online store .
Customer trust is especially important for new and lesser-known companies. More importantly, in this case, the speed and efficiency of order fulfillment do not matter - if a customer does not trust the website or has been discouraged even once by a breach of their personal data, they will certainly not make any more online purchases . If you are an online store owner , remember that your reputation and the trust of the customer are more than half the actions in terms of achieving conversions .
The article answers the questions:
How to increase the security of using an online store or website?
What influences the level of trust among customers of an online store or website?
How to secure an online store or website?
Retail sales are increasing day by day. In 2014, revenues exceeded $300 billion, and according to analysts, this sum may double in 2018. It may seem that the growth of e-commerce revenues is unstoppable. The growing buyers email list in selling and buying online has also made personal data, passwords, and credit card numbers a tasty morsel. In this situation, security and trust on the website are becoming a priority. It is no wonder that the largest and most important search engine in the world, Google , has changed its algorithm , promoting primarily websites with secured URLs (HTTPS) to higher positions .
Personal data security is currently the main barrier to user conversion . More importantly, 80% of Internet users search for products in online stores mainly to look at them, while making the actual purchases in local brick-and-mortar stores.
Contents:
What is the cause of this?
URLs
Plugins
Payment verification
Passwords
Restrict access to directories and files
Avoid storing confidential data
Protect yourself from typing your password endlessly
Clearly show your customer what security measures are in place on your site
What is the cause of this?
Unfortunately, many online stores fail to gain the required customer trust - the reasons for this situation may be various, poor product presentation, laconic description, lack of product reviews, as well as increasing attacks on the largest online stores (eBay, Amazon) adversely affect the conversion in your online store .
Customer trust is especially important for new and lesser-known companies. More importantly, in this case, the speed and efficiency of order fulfillment do not matter - if a customer does not trust the website or has been discouraged even once by a breach of their personal data, they will certainly not make any more online purchases . If you are an online store owner , remember that your reputation and the trust of the customer are more than half the actions in terms of achieving conversions .