Why does a simple and clean website convert better?
Posted: Mon Dec 23, 2024 7:16 am
When designing websites, many people wonder whether a simple and clear website can look reasonably good and convert? Let's see how it looks in reality.
The article answers the questions:
Should I build a simple or advanced website?
How to build a website to be user-friendly?
What elements should be included on a website?
Everyone wants to have the best website possible , which will be beautiful and useful at the same time, and thus allow you to achieve your previous goals. It is worth considering why a simple and clear website converts better buying data lists whether it can be attractive to users at the same time . Reality proves that website owners change almost the entire website according to their own expectations, assuming that it is perfect. Unfortunately, time verifies this statement, the result of which is surprise that the website does not bring any benefits.
Typically it looks like this:
we add all the services we offer, including those that have nothing to do with the nature of the business;
we place many colorful, large photos, most often downloaded from the Internet or taken with a mobile phone, which unfortunately affects their quality and lack of uniqueness;
we don't know any UI/UX basics, so we choose illegible fonts and we can't highlight the most important features of our business, etc.
In reality, we should be guided by two important issues: the simplicity and clarity of the website - this is the proverbial key to success . Simple design always works, regardless of whether it is a website, newsletter template or leaflet . A simple and good website design is a chance for the right conversion and visible profits .
Contents:
Why is simplicity the best?
Speed ​​up page loading
Every second counts
How to do it?
Less problems, less mistakes
More trust
Concerns about the security of personal data
The benefits of a clear and simple website
Why is simplicity the best?
First of all, it allows you to define to your users what you really offer them. When you use the Internet, you certainly visit many websites , you come across thousands of offers and reasons to use a specific offer - unfortunately, you often don't even know what a given website offers . The principle of simplicity is a guarantee that users will immediately know what you are selling and why they should buy from you.
Definitely avoid overloading the page with information – too much information immediately after entering the page can have the opposite effect to the desired one, i.e. discourage the customer from using the offer. Remember that most of them do not even read these marketing arguments, scanning the actual offer with their eyes. It is worth thinking about your website as a potential customer and wondering whether you would like to buy something in an online store, when you can find the same thing on another website in a shorter time and with better clarity? A simple and clear page is the best solution. However, if your website requires longer text, break it into smaller parts that will complement each other.
The article answers the questions:
Should I build a simple or advanced website?
How to build a website to be user-friendly?
What elements should be included on a website?
Everyone wants to have the best website possible , which will be beautiful and useful at the same time, and thus allow you to achieve your previous goals. It is worth considering why a simple and clear website converts better buying data lists whether it can be attractive to users at the same time . Reality proves that website owners change almost the entire website according to their own expectations, assuming that it is perfect. Unfortunately, time verifies this statement, the result of which is surprise that the website does not bring any benefits.
Typically it looks like this:
we add all the services we offer, including those that have nothing to do with the nature of the business;
we place many colorful, large photos, most often downloaded from the Internet or taken with a mobile phone, which unfortunately affects their quality and lack of uniqueness;
we don't know any UI/UX basics, so we choose illegible fonts and we can't highlight the most important features of our business, etc.
In reality, we should be guided by two important issues: the simplicity and clarity of the website - this is the proverbial key to success . Simple design always works, regardless of whether it is a website, newsletter template or leaflet . A simple and good website design is a chance for the right conversion and visible profits .
Contents:
Why is simplicity the best?
Speed ​​up page loading
Every second counts
How to do it?
Less problems, less mistakes
More trust
Concerns about the security of personal data
The benefits of a clear and simple website
Why is simplicity the best?
First of all, it allows you to define to your users what you really offer them. When you use the Internet, you certainly visit many websites , you come across thousands of offers and reasons to use a specific offer - unfortunately, you often don't even know what a given website offers . The principle of simplicity is a guarantee that users will immediately know what you are selling and why they should buy from you.
Definitely avoid overloading the page with information – too much information immediately after entering the page can have the opposite effect to the desired one, i.e. discourage the customer from using the offer. Remember that most of them do not even read these marketing arguments, scanning the actual offer with their eyes. It is worth thinking about your website as a potential customer and wondering whether you would like to buy something in an online store, when you can find the same thing on another website in a shorter time and with better clarity? A simple and clear page is the best solution. However, if your website requires longer text, break it into smaller parts that will complement each other.