When the week's activities cease and Friday arrives, the Twitter platform comes to life, as weekends are a great opportunity to impact and interact on live events, contests, events, new programs and talk about purchases; that is why this platform increases its productivity with users in Spain. Weekends
sometimes seem like unexplored territory for companies that have an online presence. Being days of rest and less business activity, corporate activity on social networks also decreases. But now we know germany address and phone number that it is precisely during the weekends when more users connect and more activity is carried out.
Here are some very interesting facts about Twitter in Spain over the weekend :
94 % of users in Spain access Twitter during the weekend
77 % enter the platform between 6:00 p.m. and 12:00 a.m.
57 % use Twitter while relaxing at home
84 % of Twitter users who are watching TV access the platform during commercial breaks.
The likelihood of tweeting about live events increases by 25% compared to the rest of the week.
The probability of discovering new music, movies and TV shows increases by 16% during the weekend. As we can see, the majority of Twitter users in Spain access the social network during the weekend . This means that if we consider a specific strategy for the weekend, we have a competitive advantage . Knowing what the movement and trend is on Twitter allows many companies to evaluate and apply it, in order to optimize and improve their results, and this in turn gives them a positive face for their objectives and even better, weekends seem to be a better ideal time to develop your personal brand and send messages. Therefore, we cannot miss some tips to improve strategies to maximize participation during the weekends:
TV Targeting … Allows you to connect with users interested in general programming, or popular weekend genres such as movies, games or talk shows.
Schedule Tweets … Plan your tweets and join the conversation at the right times. Don’t forget to keep your creativity flowing throughout the weekend.
Segment by keywords… Segment by keywords related to TV shows, some live events, and conversations that spike during the weekends.