What is a good abandoned cart email conversion rate?
Posted: Tue Mar 18, 2025 4:36 am
Cart abandonment emails convert 1 in 2 people. And it's getting better.
Automating your cart abandonment emails can increase your conversions. In 2023, automated cart abandonment emails had a 46.6% open rate and a 5.7% click-through rate, as you can see below.
Cart abandonment email open and click rates
Image via Omnisend
Cart abandonment emails were among the top 5 types of automated emails with a 2.39% conversion rate as shown in the graph below.
Conversion Rate of Automated Cart Abandonment Emails
Image via Statista
This is a good starting point, but your results may vary depending gambling data philippine on the industry. Test different email layouts, design, and copy to get the best quality abandoned cart email conversion rate .
Timing of Abandoned Cart Emails: How Many Emails Should We Send to Recover the Most Sales?
Some brands only send one abandoned cart email, but adding three or four to your arsenal can help you recover more sales. Consumers who receive your first email may be too busy or distracted to take action. Reminding consumers multiple times can lead to a conversion.
Make sure each email in your abandoned cart drip campaign contains different images and text. Be creative with your messaging to surprise and delight your audience.
Here's our suggested abandoned cart email sequence:
Reminder: Gently remind your customers about the items they left in their cart.
Urgency: Create a sense of urgency by emphasizing that the cart is expiring soon or that items are in high demand.
Motivation: Add a stronger incentive, such as a bigger discount or a free gift with purchase.
Final reminder: Emphasize that this is the last opportunity to take advantage of the discount or special offer before the offer expires.
Automating your cart abandonment emails can increase your conversions. In 2023, automated cart abandonment emails had a 46.6% open rate and a 5.7% click-through rate, as you can see below.
Cart abandonment email open and click rates
Image via Omnisend
Cart abandonment emails were among the top 5 types of automated emails with a 2.39% conversion rate as shown in the graph below.
Conversion Rate of Automated Cart Abandonment Emails
Image via Statista
This is a good starting point, but your results may vary depending gambling data philippine on the industry. Test different email layouts, design, and copy to get the best quality abandoned cart email conversion rate .
Timing of Abandoned Cart Emails: How Many Emails Should We Send to Recover the Most Sales?
Some brands only send one abandoned cart email, but adding three or four to your arsenal can help you recover more sales. Consumers who receive your first email may be too busy or distracted to take action. Reminding consumers multiple times can lead to a conversion.
Make sure each email in your abandoned cart drip campaign contains different images and text. Be creative with your messaging to surprise and delight your audience.
Here's our suggested abandoned cart email sequence:
Reminder: Gently remind your customers about the items they left in their cart.
Urgency: Create a sense of urgency by emphasizing that the cart is expiring soon or that items are in high demand.
Motivation: Add a stronger incentive, such as a bigger discount or a free gift with purchase.
Final reminder: Emphasize that this is the last opportunity to take advantage of the discount or special offer before the offer expires.