7 tips for setting up payment for conversions in Yandex.Direct

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Choose conversion options correctly . Perhaps, it is not possible to provide a sufficient number of relevant actions for global goals, then it is worth turning to a strategy for working with micro conversions. In this case, it is important to accurately determine the target cost of each required action so as not to overpay beyond the permissible advertising budget. Most often, tCPA for micro conversion is less than for the global goal.

In an effort to reduce costs, some singapore hp number marketers may lower the conversion price . This should not be done, as this will reduce the search coverage. Moreover, according to its algorithm, the system will not be able to increase the price of the most effective keywords, which will reduce the number of target visits to your page. At first, after switching to payment for conversions, set the price indicator recommended by the system, or slightly exceed it. Then, when certain statistics are collected and the system learns, you can gradually reduce the conversion price.

The system algorithm is set up so that the user is given 21 days to achieve conversion after clicking on the ad . To quickly train the system on your campaigns, it is important that it takes from one to seven days to complete the target action. The faster the conversions are made, the better.

For businesses that have a long purchase cycle or whose bulk of customers come from offline, it may be helpful to download offline conversions at least every three days .

What conversion price should you start with when creating a conversion campaign ? First, enter your desired weekly budget in the settings. Once the ad algorithms have trained, the system will automatically determine the market price for your niche. After that, switch to a strategy with payment for conversions and set the price recommended by the system.

Often, a conversion strategy can lead to a loss of traffic . This is due to the fact that ad optimization in a significant number of cases narrows the target audience. A strategy with click optimization will help to compensate for the loss of traffic.

To analyze the performance of your conversion strategy, you can use experiments in Yandex.Audience for your account.