The old way of connecting or looking for potential clients in an industrial company was secondary and very encapsulated. Trade fairs, sales visits or some communication campaigns in very specific periods. , among other things, there was not a high exchange rate.
Today it is different. Achieving good B2B engagement or a permanent israel telephone directory and useful connection with potential industrial clients is essential because they do digital research, look for information and gradually “get an idea” of the market players until the moment comes when they need someone and then… you are or you are not.
Audience Building is something that companies have to do 24/7. That is, every potential Industrial client who could be a client of your company one day, has to start getting an idea of your Industrial Brand through your content and its relevance.
It is not just a question of the website but of how you are able to help them advance personally and thus keep the reputation of your Industrial brand alive in their minds until the time comes when they need you.