What is NAP consistency

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Increase your local market share by using local SEO
To increase your local market share, prioritize NAP citations for consistency in your business name, address, and phone number across different platforms such as Google Business (GMB), your website, social media profiles, and any other profiles you have created for your business.



Optimize your website for " city " keywords to improve visibility in local organic rankings and attract relevant traffic.

For example, if you are marketing a plumbing business in Scranton, Pennsylvania, you should truemoney database optimize for some of these keywords:

Plumber in Scranton
Scranton Plumbers
Emergency Plumber Scranton
Reaching the top spot in the map pack increases your chances of being discovered by potential customers and increases your overall share of voice for SEO.