this activation opportunity?
Posted: Thu Apr 17, 2025 8:50 am
I used Facebook ads to target close friends of men and women whose birthdays were coming up in the next 7-30 days. The idea for this campaign was to reach the Facebook feeds of people whose close friends were approaching their birthdays to entice them to buy the perfect gift.
The campaign's performance objective was to generate additional revenue from paid Facebook traffic while keeping the customer acquisition cost below €100.To conduct the test, I created a 1% lookalike audience for our newsletter and narrowed it down to "Close friends of men whose birthdays are within 7-30 days."
Note that, as part of this audience, I added the birthday targeting option to a lookalike audience because the client's brand is quite niche: the hypothesis is that those who identify with chinese malaysia data the brand's aesthetic and mission are more likely to shop in-store for their close friends. (i.e., "I love brand X, so I'm more likely to gift brand X to my best friend.")
The ad creative addressed the following points:
Leverage the most effective image from the main prospecting campaigns we were actively running.
Leverage the most effective structure and phrases from the same prospecting campaigns.
Highlight the problem we're solving (e.g., "Unique gifts she'll love," "Handmade [product], perfect for a unique birthday gift," etc.), highlighting the uniqueness of the brand and its product lines.
The campaign's performance objective was to generate additional revenue from paid Facebook traffic while keeping the customer acquisition cost below €100.To conduct the test, I created a 1% lookalike audience for our newsletter and narrowed it down to "Close friends of men whose birthdays are within 7-30 days."
Note that, as part of this audience, I added the birthday targeting option to a lookalike audience because the client's brand is quite niche: the hypothesis is that those who identify with chinese malaysia data the brand's aesthetic and mission are more likely to shop in-store for their close friends. (i.e., "I love brand X, so I'm more likely to gift brand X to my best friend.")
The ad creative addressed the following points:
Leverage the most effective image from the main prospecting campaigns we were actively running.
Leverage the most effective structure and phrases from the same prospecting campaigns.
Highlight the problem we're solving (e.g., "Unique gifts she'll love," "Handmade [product], perfect for a unique birthday gift," etc.), highlighting the uniqueness of the brand and its product lines.