SMS Marketing How to increase online sales?

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SMS marketing is an alternative to increase online sales , offering direct and fast communication with the customer. With an opening rate of over 90% , text messages surpass other marketing channels in reach and impact.

Companies can use SMS to promote exclusive promotions, recover abandoned carts, send discount coupons, announce new releases and keep customers informed about the status of their order in real time.

Additionally, it is possible to personalize messages with the consumer's name and use shortened links to direct them to the store's website, making the experience more fluid.

SMS also allows you to segment audiences by purchasing behavior, increasing the relevance of campaigns . With a platform like Disparo Pro , brands can automate sending, track results and optimize their digital strategy at low cost and high conversion.

And of course, if you want to know more about SMS marketing, keep reading with us!

Send exclusive discount coupons
One of the most commonly used strategies in SMS marketing is sending personalized discount coupons. Since SMS has an open rate of over 90%, it is a surefire way to ensure that customers see your offer.

By offering exclusive discounts to those who are registered rcs data india on your contact list, you encourage loyalty and prompt purchases. Phrases like “Exclusive coupon for you!” or “Use code XYZ10 and get 10% off” are highly effective. With the possibility of automating sending, you can schedule coupons for special dates, birthdays or for inactive customers.

Recover abandoned carts
Abandoned carts are one of the biggest pains in e-commerce — but also one of the biggest opportunities.

Sending an SMS reminding a customer that they forgot a product in their cart can bring back the sale with little effort.

To increase effectiveness, include a direct link to the cart and offer an incentive, such as free shipping or a small discount. Example: “Did you forget something in your cart? Checkout now and get 5% off with the coupon code VOLTEI5!”

Promote flash promotions
SMS is the channel for limited-time campaigns , such as flash sales or last-minute offers. Since the message is delivered almost instantly, the customer can be notified in time to take advantage.

This type of campaign creates a sense of urgency and can significantly increase conversion in the short term. Use direct calls to action like “Today Only: 30% OFF Storewide! Get in Now!” . Tying the campaign to seasonal events like Black Friday or the change of seasons is also a good idea.

Notify about product launches
Customers love exclusivity. Notifying your contact base via SMS about new product launches, even before they are announced on social media or on your website, is an excellent way to increase the perception of value and generate anticipation.

You can even create an exclusive pre-sale via a direct link in the message. Example: “Check out our new winter collection first hand! Visit: link.com.br”. This action increases engagement and drives the first sales of a new item or collection.

Confirm orders and payments
Sending an SMS as order and payment confirmation conveys transparency to the customer. When receiving a notification that their purchase was successful, the consumer feels safe and well served.

Simple messages like “Your order #1234 has been confirmed! We’ll send you more information soon” are enough to strengthen the relationship. This communication also reduces the number of questions and contacts with support.

Inform about delivery status
Another tip to increase satisfaction (and, consequently, sales) is to keep the customer informed about the delivery status. Automatic messages informing that the order has been shipped, is in transit or has already been delivered are highly valued.

They reduce consumer anxiety and improve the shopping experience. Example: “Your order has been shipped and is on its way! Follow it here: link.com.br”.

Create campaigns with a sense of urgency
Campaigns with a sense of urgency have an immediate impact on consumer behavior. SMS marketing allows you to send messages in real time, making it ideal for short-term promotional campaigns.

Terms like “Last Hours,” “Today Only,” or “Flash Sale” encourage quick purchase decisions. This type of approach increases conversion rates because it triggers the fear of missing out (FOMO).

Personalize messages with customer name
Personalization serves to create stronger connections with your audience. Using the customer’s name at the beginning of the message demonstrates care and attention, making them feel valued.

Additionally, it is possible to personalize with specific data, such as interests or purchase history, increasing the relevance of the content. For example: “Hello, Lucas! We have an unmissable offer on the products you like the most!” .

Segment your contact base
Segmenting your contact base is one of the SMS marketing practices we recommend. By dividing customers into categories — such as location, purchasing behavior, age range, or preferences — you can send more targeted and assertive messages.

This way, you avoid generic emails and increase your chances of conversion, as each audience receives offers that are truly relevant to them. Good segmentation also helps you identify cross-selling and loyalty opportunities.