You can also include a section with testimonials

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In the footer of a website, it is possible to include awards and certificates that the brand has acquired over time, to trigger the mental trigger of authority.

from customers and partners, providing the mental trigger of social proof.

Another option is to use an interactive banner with discounts on the last pieces from the previous collection. This scarcity trigger is often the decisive factor in making a purchase.

On social media

Social media is an important tool for tunisia mobile database a sales pitch and building relationships with potential customers, but communication should not be aggressive. It is necessary to use mental triggers intelligently so that the audience feels that the content is relevant and worth engaging with.

In this sense, the mental trigger of social proof is an excellent technique. You can invite a customer to talk about their experience with the brand's product or service in an original piece of content, or even hire an influencer to test and recommend it to their followers.

On the landing page

The landing page is the right place to use and abuse mental triggers. This is because, if a person has reached this channel, they are probably about to take some action and just need that little push.

So you can make a limited-time offer, creating a powerful combination of scarcity and urgency, for example. You can also add videos to spark curiosity about a product or service.

In email marketing

If a visitor becomes a lead, it means that they are in your contact base and have had a previous relationship with the brand. Therefore, you can use email marketing to activate some mental triggers that make them make a purchase, buy again or buy another product or service.

One idea is to offer free material to activate the reciprocity trigger and bring this lead even closer to purchasing.

Another option is to make an exclusive offer to this lead, activating the exclusivity trigger.