5. Encourage word of mouth advertising
Posted: Mon Dec 23, 2024 9:13 am
Learning how to engage customers in times of crisis is a crucial skill, especially after all the changes brought about by the COVID-19 pandemic . Faced with this unexpected situation, many organizations found themselves unprepared to adequately face the challenges and make the necessary changes in a timely manner.
In fact, a Statista study found that 44% of small businesses in the U.S. have experienced negative effects on their operations due to the COVID-19 pandemic, albeit moderately.
If you want to avoid chaos in your business and still attract customers in times of crisis, you've come to the right place. Here you will learn how to attract customers in times of crisis with 8 proven methods.
Shall we begin?
How to attract customers in times of crisis?
If you need to learn how to attract customers in times of crisis , we recommend planning your efforts and designing an integrated strategy. It is also important to facilitate access to information and publish testimonials from satisfied customers.
Additionally, encouraging word-of-mouth advertising and using mental triggers in your offers can yield great results. Finally, consider creating customer value and connecting on an emotional level with your audience before trying to sell to them.
1. Plan your efforts
According to PWC’s Global Crisis Survey 2021 , 95% of business leaders say their crisis management capabilities need improvement. This suggests that organizations of all sizes should plan their efforts before taking concrete action. This will save time and money – two valuable resources when it comes to engaging customers in times of crisis.
2. Design an integrated strategy
The PWC report also revealed that 7 in 10 organizations plan to increase their investment in building resilience. That is, they want to analyze business vulnerabilities and coordinate the tactics, tools and technologies needed for an effective response. The same process applies to attracting customers in times of crisis.
Discover how to achieve long-term relationships with customers by integrating your channels in one place – Omnichannel Guide: Expand your digital presence with +20 tips .
3. Facilitates access to information
According to Think With Google , 53% of consumers say they always conduct online research before making a purchase to ensure they are making the best possible decision. So, if you want to understand how to attract customers in times of crisis, start by making information accessible online.
4. Post testimonials from satisfied customers
A survey by Zendesk found that 90% of customers are influenced by positive reviews when purchasing a product. This is a psychological phenomenon called social proof , where people assume that a stranger is telling the truth about a product or service and is taking their best interests into account. You can capitalize on this trend by asking real, satisfied customers to share their experiences on social media, product pages, etc.
We recommend you read: Persuasion techniques: 4 tips to win more clients .
In the Global Survey of Trust in Advertising report , Nielsen revealed that 84% of consumers trust brands that have been recommended by their friends, family or acquaintances indonesia phone number how many digit more. In other words, if you want to understand how to attract customers in times of crisis, find out what would make your current customers recommend you to people they know: discounts, exclusive benefits, early access to new products?
Check out this article – Word of Mouth Advertising: Definition, Features and Advantages for Businesses .
6. Use mental triggers in your offers
When it comes to attracting, nurturing, and converting customers, words have power. Using terms that evoke feelings of scarcity or urgency, for example, can move a potential customer through the conversion funnel faster .
Read also: What are mental triggers?
7. Generate value for the customer before trying to sell
Did you know that 60% of people consider price to be the deciding factor in their purchasing decision? To lighten the burden of this decision, you can present the benefits your product or service will bring to the customer's life before making your sales pitch .
This may be useful for you – Sales pitch: keys and steps to captivate your client in a few seconds .
In fact, a Statista study found that 44% of small businesses in the U.S. have experienced negative effects on their operations due to the COVID-19 pandemic, albeit moderately.
If you want to avoid chaos in your business and still attract customers in times of crisis, you've come to the right place. Here you will learn how to attract customers in times of crisis with 8 proven methods.
Shall we begin?
How to attract customers in times of crisis?
If you need to learn how to attract customers in times of crisis , we recommend planning your efforts and designing an integrated strategy. It is also important to facilitate access to information and publish testimonials from satisfied customers.
Additionally, encouraging word-of-mouth advertising and using mental triggers in your offers can yield great results. Finally, consider creating customer value and connecting on an emotional level with your audience before trying to sell to them.
1. Plan your efforts
According to PWC’s Global Crisis Survey 2021 , 95% of business leaders say their crisis management capabilities need improvement. This suggests that organizations of all sizes should plan their efforts before taking concrete action. This will save time and money – two valuable resources when it comes to engaging customers in times of crisis.
2. Design an integrated strategy
The PWC report also revealed that 7 in 10 organizations plan to increase their investment in building resilience. That is, they want to analyze business vulnerabilities and coordinate the tactics, tools and technologies needed for an effective response. The same process applies to attracting customers in times of crisis.
Discover how to achieve long-term relationships with customers by integrating your channels in one place – Omnichannel Guide: Expand your digital presence with +20 tips .
3. Facilitates access to information
According to Think With Google , 53% of consumers say they always conduct online research before making a purchase to ensure they are making the best possible decision. So, if you want to understand how to attract customers in times of crisis, start by making information accessible online.
4. Post testimonials from satisfied customers
A survey by Zendesk found that 90% of customers are influenced by positive reviews when purchasing a product. This is a psychological phenomenon called social proof , where people assume that a stranger is telling the truth about a product or service and is taking their best interests into account. You can capitalize on this trend by asking real, satisfied customers to share their experiences on social media, product pages, etc.
We recommend you read: Persuasion techniques: 4 tips to win more clients .
In the Global Survey of Trust in Advertising report , Nielsen revealed that 84% of consumers trust brands that have been recommended by their friends, family or acquaintances indonesia phone number how many digit more. In other words, if you want to understand how to attract customers in times of crisis, find out what would make your current customers recommend you to people they know: discounts, exclusive benefits, early access to new products?
Check out this article – Word of Mouth Advertising: Definition, Features and Advantages for Businesses .
6. Use mental triggers in your offers
When it comes to attracting, nurturing, and converting customers, words have power. Using terms that evoke feelings of scarcity or urgency, for example, can move a potential customer through the conversion funnel faster .
Read also: What are mental triggers?
7. Generate value for the customer before trying to sell
Did you know that 60% of people consider price to be the deciding factor in their purchasing decision? To lighten the burden of this decision, you can present the benefits your product or service will bring to the customer's life before making your sales pitch .
This may be useful for you – Sales pitch: keys and steps to captivate your client in a few seconds .