Why is Snapchat Insights important?

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Because it allows you to prove the return on investment (ROI) of the platform by helping you:

Get insights into your audience
Discover which content performs best with your audience
Gain a competitive advantage in the market
Unlocking Engagement Strategies
Discover the key moments to generate engagement
With the built-in Snapchat Insights analytics tool, you can monitor and denmark phone number data optimize your Snapchat metrics, including:

A detailed report of your story views: how many people have viewed your story over the past weeks, months, and years.
User demographics: their age, location, gender, and interests.
Completion rates: How many users watch a Snapchat story to completion.
Here's an overview of this tool and how you can use it to learn more about your audience.

How to use Snapchat Insights
As part of your social media strategy, understanding the performance of your Snapchat campaign is essential. Luckily, thanks to Snapchat's analytics tool, you can easily determine the platform's ROI.

Note : Snapchat Insights is currently only available to influencers, verified brands, and those with large followings. As Snapchat's website states: "Users in the Official Stories category or those who have successfully built a large following on Snapchat have access to Insights!"