Boost your career: How to go viral on LinkedIn?

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On the internet, it's often said that you've succeeded when you go viral. On LinkedIn, this feat can do a lot for your career.

But LinkedIn isn't exactly the best place to post the latest cat memes and videos of people beating themselves up, so how do you go viral on every professional's favorite social network?

In reality, there's no magic formula for getting your content into this privileged ghana phone number data circle of highly shared content. But you can still increase your chances. It all comes down to two things: the quality of the content you create and the tactics you use to promote it.

It goes without saying that your content has to be good. It has to be understandable. It has to be interesting. It has to be worth sharing. So how do you create good content for LinkedIn?

Be an expert in your specialty
Simply put, you need to know what you're talking about. Read industry publications and blogs. Attend events. Be part of relevant communities both online and offline. Get others to come to you with their questions. You won't necessarily go viral overnight, but when you're a wealth of knowledge, you don't have to look far to find a topic to write about. And people share what they find interesting.

Read more, share the best
Make a list of blogs or publications in your industry that you want to read. Set aside 30 minutes a day to read them. This should become part of your professional routine. The posts don't necessarily have to be related to your daily tasks, but they should be relevant.

Find the best published content and share it on LinkedIn. Add your comments to the post to give it a more personal feel and make you appear as a thought leader within your network. There's no need to do this every day. Wait until you come across an article that's truly worth sharing before sharing it.

Answer other people's questions
What major problems or issues is your profession or industry working to solve? Describe them. Demystify the topic. Make it interesting. Add your perspective. Think of yourself as a highly sought-after consultant. But give the reader free advice they would have to pay for. It may seem counterintuitive, but often by offering help or advice, you get shares.

Go against the grain
The problem with popular beliefs is that they're popular. They don't really evolve. When you put forward an idea or opinion that goes against what's considered the "right way" to do things, you get noticed. People will sometimes agree with you, sometimes disagree. But you'll get noticed, you'll start conversations, and ultimately, you'll provide something to share.

However, there is no point in disagreeing simply for the sake of disagreeing. But it can be interesting to put forward an innovative opinion with a new, interesting, and insightful point of view.

Quality is at the heart of anything that goes viral on LinkedIn, but the following tactics will help you optimize your content so it has a better chance of being shared by as many people as possible.