The importance of AI in marketing
Posted: Sat Apr 19, 2025 8:16 am
Knowledge of artificial intelligence (AI) could become increasingly important. Whether in content personalization, campaign automation, or trend prediction, AI already plays a key role for many companies and will continue to be a key component of every marketing strategy in the future. With the right expertise in the latest technologies paired with the appropriate soft skills, content can be precisely tailored to the target audience. After all, personalization is the most important building block for marketing success in the future.
Advantages for marketers through the use of AI
Automation saves time and money
Analyzing data helps with decisions
Personalization improves target audience communication
Trends can be identified more quickly
Employees are relieved of routine tasks
The marketing skills that will matter in the future
The disciplines for marketers have barely changed in recent years – but the approach has. Technical solutions and artificial intelligence support campaign design, process automation, and enable personalized targeting. This relieves lithuania phone number data marketers of routine tasks, but requires them to acquire new skills and, above all, to use the technical tools. Artificial intelligence, such as machine learning, only works if it is trained and supported.
Personalized content marketing
From newsletters to YouTube videos to social media posts: It's all about the mix. Content marketing —reaching your target audience with relevant content—is the most important pillar of any marketing strategy and is part of the job for 86 percent of marketers. AI helps to optimally align target audience and content, as appropriate tools can quickly analyze large amounts of data and thus help personalize content.
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Digital training with certificate and badge. ✓ 100% free with a training voucher. ✓ Content: Content strategy development, social media planning tools, graphic design with Canva, AI & ChatGPT, video production for TikTok, Instagram Stories and Reels, content controlling, and much more!
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Automated email and mobile marketing
Tablets and smartphones are ubiquitous and indispensable for many people. Studies show that 8 out of 10 Germans currently use a smartphone. Therefore, it is particularly important to specialize marketing for these devices and to stand out with design and content. Artificial intelligence, for example, can be used to wonderfully automate the delivery of this content and the target audience.
This also applies to email marketing: Gaining new newsletter subscribers and generating targeted emails will remain essential skills for marketers, even in the future. The difference is that new tools help distribute marketing content automatically.
Advantages for marketers through the use of AI
Automation saves time and money
Analyzing data helps with decisions
Personalization improves target audience communication
Trends can be identified more quickly
Employees are relieved of routine tasks
The marketing skills that will matter in the future
The disciplines for marketers have barely changed in recent years – but the approach has. Technical solutions and artificial intelligence support campaign design, process automation, and enable personalized targeting. This relieves lithuania phone number data marketers of routine tasks, but requires them to acquire new skills and, above all, to use the technical tools. Artificial intelligence, such as machine learning, only works if it is trained and supported.
Personalized content marketing
From newsletters to YouTube videos to social media posts: It's all about the mix. Content marketing —reaching your target audience with relevant content—is the most important pillar of any marketing strategy and is part of the job for 86 percent of marketers. AI helps to optimally align target audience and content, as appropriate tools can quickly analyze large amounts of data and thus help personalize content.
Digital Content Creator Header Image 1 1024x492 1
Our recommendation
Digital Content Creator
Digital training with certificate and badge. ✓ 100% free with a training voucher. ✓ Content: Content strategy development, social media planning tools, graphic design with Canva, AI & ChatGPT, video production for TikTok, Instagram Stories and Reels, content controlling, and much more!
to the online course
Automated email and mobile marketing
Tablets and smartphones are ubiquitous and indispensable for many people. Studies show that 8 out of 10 Germans currently use a smartphone. Therefore, it is particularly important to specialize marketing for these devices and to stand out with design and content. Artificial intelligence, for example, can be used to wonderfully automate the delivery of this content and the target audience.
This also applies to email marketing: Gaining new newsletter subscribers and generating targeted emails will remain essential skills for marketers, even in the future. The difference is that new tools help distribute marketing content automatically.