Hypersegmentation uses behavioral and demographic data to create groups of customers with similar financial profiles . This allows for fine-tuning of credit limits, especially for new consumers with no history.
For example, by analyzing similar customer profiles, the system can slovenia mobile database the likelihood of default and assign limits based on observed trends. This approach reduces risk and increases decision accuracy.
The role of the decision engine in defining limits
Decision engines are advanced technological tools that transform large volumes of data into discoveries .
Using techniques such as decision trees and machine learning , these systems analyze variables such as income data, payment history, consumption profile or even macroeconomic information. After that, they classify customers into risk groups.
For example: a decision engine may identify that a customer with an average income, but a consistent history of on-time payments, presents a lower risk than another customer with a high income, but a volatile consumption profile and high debt.
How can hyper-segmentation help set personalized credit limits?
-
- Posts: 378
- Joined: Tue Jan 07, 2025 6:30 am