Integration with Yandex.Dialogs — catching leads directly from Search

[ashammi228]

Content
What does it look like and why is it needed?
How to connect Yandex.Dialogs and set up integration with CoMagic
How to analyze requests from the Yandex.Dialogs service
We tell you:

what benefits will you get by connecting Yandex.Dialogs,
why and how to integrate Yandex.Dialogs with CoMagic,
How to analyze requests received from Yandex.Dialogs.
What does it look like and why is it needed?
The site's position in the search results is not yet a telegram db guarantee of a click; additional means are used: a simple and clear snippet, quick links, Yandex icons "User's Choice" and "Popular Site", linking addresses to a map.

In August, Yandex gave companies an additional opportunity to attract users' attention and stand out from competitors - chats in Search. The new feature allows you to add a "Chat with the company" button under the site snippet. When you click on it, a dialog box opens, and users interested in your product begin communicating with the company manager directly in Search, without going to the site.

As a result, the user does not waste time clicking on the link, but immediately contacts your employee and automatically turns into a lead.

To take such requests into account in the overall site statistics, we have developed the integration of Yandex.Dialogs with CoMagic. It allows you to track leads from Chat, conduct and read correspondence with users, analyze dynamics, compare the return on requests in chats on search and chats on the site.


Also, the presence of Chat has a positive effect on the ranking of the site. In a word, solid pluses.

Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.

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How to connect Yandex.Dialogs and set up integration with CoMagic
Just two simple steps:

1. In your CoMagic personal account, go to the “Consultant — Chat” section, go to the “Chat in Yandex” tab and click on the “Create channel” button.


In the interface that opens, fill in the required fields and go to the Yandex.Dialogs service.

Important! You must be logged in under the account that has verified your rights to the site in Yandex.Webmaster.

2. In the window that opens, click "Create Dialogue" and follow the instructions. Once all fields are filled in, send the created chat for moderation. The moderation process usually takes up to 3 days.

After the Yandex moderator approves the chat, you can launch it by clicking the "Publish" button. Statistics will be automatically collected in your personal account.


How to analyze requests from the Yandex.Dialogs service
Summary information on all requests from chats is available in the section "List of requests / Chats / Statistics". Here you can choose to display chats from the site and Search both simultaneously and separately, and thus compare which channel received more requests for the selected period of time.


A detailed summary for each chat channel can be obtained by clicking on the "Chats" tab. Evaluate the effectiveness of channels by setting up the filters you are interested in and the period for which you want to receive data. For example, analyze the source of the request, the duration and time of the request, the number of messages, the visitor ID, the name of the employee who conducted the conversation, the region, the date, etc.