How can I save on ad costs now?

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Is this large budget difference really necessary to differentiate ourselves from the competition? Even if we at fressnapf.de reduce our SEA spending by 25%, we would still have the strongest ad presence compared to our competitors—and save a lot of money.

The crucial question: What is your SEA strategy?
When it comes to the question of which keywords to target, there are two approaches:

Strategy 1: Widely sown with high visibility
Some advertise on as many keywords as possible, even if an jiangxi cell phone number list organic ranking on page 1 already exists. The argument is that this ensures visibility for all relevant keywords and even doubles your visibility in search results where organic rankings are also present.

This strategy can only be afforded by an established company that can provide a larger SEA budget.

Strategy 2: Focus on what matters most
Others are convinced that you should only focus on truly important keywords, especially those that don't yet have organic rankings on page 1. If you rank organically on page 1 for a keyword, and even in position 1, you already have a very good chance that people will click on your search results and reach your site.

This strategy is recommended for anyone with a 'small' SEA budget and anyone who wants to save costs.

Remove ads from organic position 1 rankings and find important keywords without good organic rankings. You'll learn how to do this in the next two paragraphs.