SERM is working with reviews. Visitors to private clinics are characterized by increased concern for health, suspiciousness and anxiety. They will never trust doctors with bad reviews. Therefore, any mentions of the company's brand on the Internet must be regularly monitored and processed.
SERM internet marketing of medical services has the following algorithm:
identify key queries that people use to search for services provided bank data by the company. For example, "pediatrician Kherson", "Healthy People clinic reviews";
find all online resources with reviews: social media groups, review sites, Google Maps, medical platforms;
work through negative reviews - be sure to respond to the comment if the service provides such an opportunity, ask the person to contact you to clarify the situation, indicate that you are very sorry;
Respond to positive feedback with gratitude.
Encourage customers to leave positive comments with discounts and special offers.