the strong points of a company

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SWOT Analysis is a very important tool that helps identify the key points of a business and develop an effective marketing plan.

With the SWOT Analysis, the internal and external processes that take place in the business model are evaluated, in order to make decisions oriented towards the objectives set and towards the context in which the project will develop.

The SWOT matrix is ​​set on four fundamental chinese malaysia data factors that make up the model of the analysis that will be carried out:


Weaknesses , the weak points;
Opportunities , or the market opportunities that you intend to seize;
Threats , or external impediments that undermine the achievement of objectives.
Thanks to the SWOT model it is possible to evaluate the feasibility of a project and implement a strategy that considers both internal factors of the company, such as its Unique Selling Proposition , and external factors, such as opportunities based on market needs.