Business games: what are they, their objectives and how to apply them?

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Business games are elements created to help with the professional training of a company's employees.

Play is part of our lives. While this element is often used only to entertain, it can also be adopted in other contexts to bring innovative results.

What you will see in this article:


What are business games?
What are business games for?
What are the objectives of Business Games?
How do business games work?
Gamification: an evolution of business games
Discover in this article what the objectives of business ca email database are and how to implement an even more efficient strategy in your business, but which still uses the same logic. Business Games: fun and results.

Playing games is a natural part of the human experience: from childhood games to the most sophisticated games in adult life, playful elements are part of our daily lives. Who has never played something to pass the time, socialize or have fun? It is no wonder that several scholars have sought to understand how dynamics can influence people, including in relation to their motivation .

Guide to increasing your employees' productivity

With the right strategies, it is possible to increase employee productivity and, consequently, improve your company's performance and competitiveness !

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The Game Brasil 2022 Survey, conducted by Sioux Group, Blend New Research, ESPM through GameLab and Go Gamers, found that more than 75.5% of Brazilians consume electronic games, regardless of the platform . Throughout the survey, it was mapped how involved these players are with this type of consumption.

This shows how games, regardless of the modality, are well accepted in people's lives. And many have asked themselves: why not use this preference in contexts that are not just for entertainment purposes?

Thus, games ended up being incorporated into other areas, such as health, education and people management, using their ability to attract people to engage in more serious activities.

In this sense, business games were developed to use the best of playful dynamics in routine corporate activities. This methodology can be adopted in various processes, such as corporate training and personal development actions, transforming the way they are received by the target audience.


In fact, this tool is democratic: business games can be implemented in specific sectors of the company or with all employees in general, regardless of their age group, gender and level of education.

Business games are usually one-off strategies applied to achieve specific goals. Other methodologies, such as gamification , are already widely and continuously used solutions, precisely so that their results are maintained in the medium and long term. Therefore, first of all, it is necessary to know what the purposes of the action are and then choose the tool that will be used to achieve them.