Happy Friday I'm Tom Capper, Senior Search
Posted: Sun May 18, 2025 10:52 am
Consideration phase
Figure showing the elements within the consideration stage of the buyer's journey
But when our buyer moves on to consideration, now the consideration is why they're in that stage because they know their problem. So they have a better understanding of what the problem might be, but they're just trying to find the best solution. That is why it is called contemplation. They are considering their options.
I don't think so. I'm a bit of a pedant. Personally, for something chinese overseas canada database to be a ranking factor, I think it needs to have a metric that is a direct input to Google's ranking system. I can't say for sure. I don't work at Google. I don't think branded search volume is a ranking factor. But there are a lot of other ways it can play into rankings, which I think are interesting or should be interesting to SEOs.
Click on the whiteboard image above to open a high-res version in a new tab!
Video transcription
Scientist at Moose. Recently at MozCon we launched a new metric, brand authority, and on this Whiteboard Friday I just want to briefly explain why we think it's important, why we think SEOs going forward are going to care more and more about brand measurement.
Figure showing the elements within the consideration stage of the buyer's journey
But when our buyer moves on to consideration, now the consideration is why they're in that stage because they know their problem. So they have a better understanding of what the problem might be, but they're just trying to find the best solution. That is why it is called contemplation. They are considering their options.
I don't think so. I'm a bit of a pedant. Personally, for something chinese overseas canada database to be a ranking factor, I think it needs to have a metric that is a direct input to Google's ranking system. I can't say for sure. I don't work at Google. I don't think branded search volume is a ranking factor. But there are a lot of other ways it can play into rankings, which I think are interesting or should be interesting to SEOs.
Click on the whiteboard image above to open a high-res version in a new tab!
Video transcription
Scientist at Moose. Recently at MozCon we launched a new metric, brand authority, and on this Whiteboard Friday I just want to briefly explain why we think it's important, why we think SEOs going forward are going to care more and more about brand measurement.