Why Telemarketing Software Is Essential for Modern Sales Strategies

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We knew that our ecommerce email efforts were helping us to build relationships with our customers. But, quantifying the financial value of our email marketing efforts was difficult.

We spent 60 days really understanding our email marketing efforts and email campaigns. We looked at our open rates and our click through rates. We benchmarked these against others. We tested sending out one email per week vs multiple per week. We tried different copy. We learned all about email deliverability and staying out of spam filters.

We experimented with each subject line and looked at the subject lines of other ecommerce companies to learn what we could. We tested days of the week and times of the day to send our email campaigns.

We learned all about what others were doing to denmark telegram phone number list be successful in email marketing for ecommerce. We hashed out and re-hashed out our email marketing strategy. What seemed to work one day wouldn’t the next. But, we kept pushing forward and trying to learn.

Something that kept nagging at us was that we really needed to have on “North Star Metric” that we could use to be successful in our email efforts. Then, one day, we were in a meeting and I asked the question – “How much is an email subscriber worth to us?”. And, nobody could answer.

We had all of this data. We knew our open rates, our click through rates and our purchase rates. We knew how many people were on our lists, how many people were unsubscribing and how many people were adding.

We knew so much about our email marketing but we couldn’t answer that one question – “How much is an email subscriber worth to us?”

Email marketing for e-commerce has evolved so much since the days we were trying to get CellarThief off the ground. But, one thing hasn’t changed that much over the last decade. Most ecommerce companies still can’t answer the simple question of “how much is an email subscriber worth?”. And, without that knowledge, scaling an ecommerce email program is difficult and without a successful ecommerce email program, scaling an ecommerce company is almost impossible.

So, let me get back to my CellarThief story. We were trying to build a great commerce brand and with little money, we thought the only way to do that was to understand our email marketing even better.

Over the next few weeks, we decided to answer the question….”How much was an email subscriber worth to us?” At the time we did that, we had about 5,000 email subscribers. These subscribers had signed up to receive deals and we were growing that number by a few per day. These email subscribers were highly engaged.