AR-Powered Product Experiences: Brands will leverage AR to allow consumers to virtually "try on" products, visualize furniture in their homes, or experience products in interactive ways before making a purchase, reducing returns and enhancing customer confidence.13
VR will create captivating and immersive brand experiences, transporting users to virtual showrooms, product demonstrations, or branded environments, fostering deeper emotional connections.14
Interactive AR/VR Advertising: Expect more engaging and interactive ad formats that utilize AR and VR to capture attention and provide memorable brand interactions.15
Virtual Events and Experiences: VR will facilitate virtual product chinese overseas australia data launches, trade shows, and brand experiences, expanding reach and reducing costs associated with physical events.
The Ascendancy of Short-Form Video and Visual Content
The dominance of short-form video, fueled by platforms like TikTok, Instagram Reels, and YouTube Shorts, will continue its upward trajectory in 2025.16 Visual content, in general, will remain a critical element of engagement:
Bite-Sized Storytelling: Marketers will need to master the art of conveying brand messages and value propositions in concise and visually appealing short-form video formats.17
Interactive Video Experiences: Expect more interactive video content that allows users to engage directly with the content, such as shoppable videos or interactive polls.
Live Video for Authentic Engagement: Live streaming will remain a powerful tool for real-time interaction, Q&A sessions, and behind-the-scenes glimpses, fostering a sense of authenticity.18