Cookieless Future Strategies: Marketers will need to adapt to a future without third-party cookies, exploring alternative tracking methods and focusing on contextual advertising and first-party data insights.27
Ethical Data Usage: Adhering to ethical data practices and respecting user privacy will become a significant competitive differentiator.
Social media platforms are increasingly becoming integrated shopping destinations:28
Seamless In-App Purchasing: Expect more platforms to offer seamless in-app purchasing experiences, allowing users to discover and buy products without leaving the social media environment.29
Livestream Shopping: The popularity of livestream shopping, where chinese overseas british data influencers and brands showcase and sell products in real-time, will continue to grow.30
User-Generated Content for Social Commerce: Brands will leverage user-generated content (UGC) to drive social commerce, as consumers trust recommendations from peers.31
Personalized Social Shopping Experiences: AI will power personalized product recommendations and shopping experiences within social media platforms.
The Imperative of Sustainability and Ethical Marketing
Consumers are increasingly conscious of environmental and social issues, and they expect brands to align32 with their values:33
Sustainability as a Brand Differentiator: Highlighting eco-friendly practices, sustainable sourcing, and ethical production will become a crucial marketing message for many brands.
Transparency and Authenticity: Consumers will demand greater transparency and authenticity from brands regarding their sustainability efforts and social impact.34