To boost sales on Father's Day, it is important to keep an eye on consumer strategies and trends. Mainly because this is the first major commercial date of the second half of the year and a good opportunity for retailers to make more money.
After all, many people take advantage of the occasion to give gifts to family members. If you still have doubts about whether it is worth investing in campaigns and products for Father's Day, continue reading and find out how to take advantage of the date to make more profit and sell more.
When is Father's Day 2024?
Benefits of a Father's Day campaign for your e-commerce
What are the best-selling products on Father's Day?
When to start customizing the store for Father's Day 2024?
16 tips to make more sales on Father's Day 2024
Bonus: 14 phrases to sell on Father's Day
Personalized online store for Father's Day sales
When is Father's Day 2024?
Father's Day in 2024 will be celebrated on August 11, the second denmark phone number data Sunday of the month. The date was established in 1953 by publicist Sylvio Bhering, at the time director of the newspaper O Globo . Bhering chose August because it is a month with few celebrations and the second Sunday to coincide with the date of Saint Joachim, father of the Virgin Mary, according to Catholic tradition.
Brazil celebrates Father's Day on a different date than the rest of the world, mainly because each country has its own traditions and reasons for choosing the occasion.
In many countries, such as the United States and the United Kingdom, Father's Day is celebrated on the third Sunday in June. This difference reflects the cultural and historical variations in each nation's adoption of commemorative dates.
Benefits of a Father's Day campaign for your e-commerce
A truly effective Father’s Day campaign must connect directly with the online store ’s target audience . To do this, it is essential to use different communication channels, such as social media, emails, online ads, print advertising, among others, to help expand the campaign’s reach.
In addition, it is worth paying attention to the quality of the products and services offered. After all, they must meet consumers' expectations, since a good shopping experience can lead to future purchases and recommendations to other people.
Check out the benefits of creating a Father's Day campaign:
Increased demand
Father’s Day tends to bring an increase in demand for gifts, souvenirs, and special experiences for dads. What does this mean? People are more willing to spend money to express their affection and gratitude on this day.
A good tip is to use resources that help increase revenue, such as Order Bump and Upsell , two features that create special offers to encourage the purchase of more items.
Learn how to use Upsell and Order Bump to sell more:
Yampi Academy - How to do Order bump and Upsell (Lesson 4)
Brand promotion
A well-planned and creative marketing campaign can make your online store and products stand out, increasing consumer recognition and recall.
In other words, an action on this date can make your brand be remembered by buyers on other occasions. A report by MoEngage even highlights that buyers tend to have contact with a brand 2 to 3 times before making their first purchase.
Boost for sales
Many consumers are undecided about what to buy and whether they actually intend to buy something: 11% are unsure whether they will go shopping for Father’s Day. That’s where your store’s marketing campaign comes in, to encourage these purchasing decisions by providing attractive ideas and offers.
Increased traffic and visibility
Well-executed campaigns, both organically and through paid media, can attract more customers to your physical or online store, increasing traffic and visibility for your company.