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Social Data: Links to company social media profiles.

Posted: Wed May 21, 2025 4:59 am
by mdabuhasan
Comprehensive Data Points: This is where Clay excels. It connects to hundreds of external tools (like Apollo.io, Hunter.io, ZoomInfo, Clearbit, BuiltWith) in a "waterfall" sequence. If one tool can't find a piece of data (e.g., an email address), Clay automatically tries the next.
Types of Data Enriched:
Contact Data: Verified email addresses, phone numbers (direct dials, mobile), LinkedIn profiles.
Company Data: Industry, revenue, employee count, location, website URL, recent news, funding rounds.
Technographics: Identifies the software and technologies a company uses (e.g., "uses Shopify," "uses Salesforce CRM").
Firmographics: Demographic data egypt cell phone number data about the company (size, industry, public/private).

Lead Qualification & Scoring:

By enriching data with specific criteria (e.g., company size, industry, job title), Clay helps you automatically qualify leads against your ICP. You can build rules to score leads, prioritizing those most likely to convert.
Personalization at Scale:

Clay's ability to gather granular data, combined with integrations with AI tools (like OpenAI's GPT models), allows for hyper-personalization of outreach messages. You can generate custom opening lines or references based on a company's recent news, tech stack, or the prospect's LinkedIn activity. This dramatically increases response rates for cold outreach.
Seamless Integration & Outreach: