Mobile is dominating…again
Posted: Wed May 21, 2025 5:40 am
What it means for you: With acquisition costs still high and marketing budgets squeezed, continue to focus on creating stickiness and increasing share of wallet among loyal customers. Your loyalty program is a great way to keep customers coming back, but be sure you make it quick and easy to sign up and redeem rewards.
One high-growth area this quarter was shopping with mobile devices. The amount of traffic and orders that mobile devices are driving at ecommerce sites continues to grow. First-quarter uganda whatsapp lead retail data shows global mobile traffic and orders both grew 4% over last year, reaching a 78% and 66% share, respectively. In the U.S., mobile traffic share reached 75% and mobile order share 64%, up 4% and 5% respectively.
But emerging markets boast the most mobile-first shoppers. Consumers in the Asia-Pacific region (APAC – excluding Australia, New Zealand, and Japan) and the Middle East and Africa (MEA) region lead the global mobile migration. In APAC, mobile traffic share reached 85% while mobile order share hit 75%. In MEA, it was 85% mobile traffic and 73% mobile order. As emerging markets continue to grow market share, we expect these mobile-first consumers to continue to drive the mobile market forward.
One high-growth area this quarter was shopping with mobile devices. The amount of traffic and orders that mobile devices are driving at ecommerce sites continues to grow. First-quarter uganda whatsapp lead retail data shows global mobile traffic and orders both grew 4% over last year, reaching a 78% and 66% share, respectively. In the U.S., mobile traffic share reached 75% and mobile order share 64%, up 4% and 5% respectively.
But emerging markets boast the most mobile-first shoppers. Consumers in the Asia-Pacific region (APAC – excluding Australia, New Zealand, and Japan) and the Middle East and Africa (MEA) region lead the global mobile migration. In APAC, mobile traffic share reached 85% while mobile order share hit 75%. In MEA, it was 85% mobile traffic and 73% mobile order. As emerging markets continue to grow market share, we expect these mobile-first consumers to continue to drive the mobile market forward.