Consumers are sticking to their favorite brands
Posted: Wed May 21, 2025 5:45 am
Following years of consumers switching brands — due to value, among other reasons — we are seeing continued steady growth in repeat buyers. The share of global repeat buyers in the first quarter was 43%, representing an 8% increase since 2022. This comes on the heels of 2023, when consumer brand loyalty came into sharp focus.
Part of this is likely being driven by brands’ commitment to loyalty programs over the last few years. The average American subscribed to 16.6 loyalty programs as of 2022. According to uae whatsapp lead Salesforce’s retail data, the most popular type of loyalty program is points-based. That’s why in the first quarter, Easter shoppers across the U.S., UK, Australia, and New Zealand reported that the ability to redeem loyalty points was one of their top three considerations, behind price and product availability, when making purchasing decisions.
Easter shoppers reported that the ability to redeem loyalty points was one of their top three considerations when making purchasing decisions.
Part of this is likely being driven by brands’ commitment to loyalty programs over the last few years. The average American subscribed to 16.6 loyalty programs as of 2022. According to uae whatsapp lead Salesforce’s retail data, the most popular type of loyalty program is points-based. That’s why in the first quarter, Easter shoppers across the U.S., UK, Australia, and New Zealand reported that the ability to redeem loyalty points was one of their top three considerations, behind price and product availability, when making purchasing decisions.
Easter shoppers reported that the ability to redeem loyalty points was one of their top three considerations when making purchasing decisions.