Campaign insights

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With customer data segmented, you can then build better campaigns targeted at specific audiences.

Lead and behavior scoring
As a marketer, you want to know how close your targeted accounts are to buying, so you can react with the appropriate content.

AI can provide a representation of the likelihood that your leads will purchase. Drawing from your unified customer data, you’ll have the insights to understand how your leads are engaging and the reason behind their behavior scores.


You don’t need to do manual data analysis to figure out what works and what doesn’t. That’s a powerful way to use AI in B2B marketing — letting AI surface those insights, so you argentina whatsapp lead can make more informed decisions.

AI uses machine learning to find data related to engagement activity, content, and audience characteristics to provide in-depth insights about your campaigns.

Ultimately, building a strong foundation for AI is just as important as actually using it. Having the right framework will help you to get the most of AI. It will make you more competitive today and in the future – because the next big innovation is only an idea away!