One of the secrets to making high sales in your online store is knowing how to do an upsell that sells more. This technique is one of the main reasons for increasing the average ticket and improving profit margins in e-commerce. But do you know exactly how to do an upsell and get the most out of this strategy?
Although simple, upselling needs to be well explored to bring good results. It's not just about offering a more expensive item to the customer: you need to understand their purchasing journey and keep an eye on customer satisfaction .
So, if you still have doubts about how to make a champion upsell using strategies that help you sell more with this resource, keep reading
First of all: what is the best time to upsell?
How to upsell? See the step by step
4 foolproof tips on how to make an Upsell that sells more
Benefits of a well-done upsell
3 upsell examples to inspire you
What not to do when setting up an upsell
How to upsell on Yampi
First of all: what is the best time to upsell?
To successfully upsell, you need to choose the right moment finland phone number data to impact the buyer with the offer. This is one of the most common mistakes made by retailers who want to increase their average ticket at any cost.
To avoid the risk of confusing the customer and losing the sale, it is essential that the upsell happens after the purchase decision . Why? Simple: the buyer is ready to spend and cross the finish line.
However, upselling can be done at two different times : either at the payment stage, i.e. at checkout , or after the order is finalized. See the differences:
Upsell during checkout
Focusing your upselling efforts on the checkout stage can encourage impulse buying and increase the likelihood of an upsell. After all, since the customer has already decided to spend, why not spend a little more to get a more complete item?
Impulse buying is even more effective when customers are impacted by products with higher added value . To give you an idea, 85% of buyers say they are more inclined to accept an upselling offer when the proposal has a good discount or offers some other advantage, even if it has a higher price.
Upsell at checkout
Upsell after purchase
Another possibility for upselling is after the purchase is completed . Although this strategy may seem strange, after all it goes against the idea of “taking advantage of the customer’s wallet in hand”, it can bring good results and there are some companies that consider this option the most profitable.
In this format, you can send an offer via email or text message to the customer – this can happen on the same day of purchase, weeks or even months later, depending on the nature of the product purchased. After all, some customers are more likely to upgrade an item after they have tried it and approved it.
A good opportunity here is to send discount coupons with an expiration date: this strategy brings a sense of urgency and improves the likelihood of the customer accepting the proposal.
Post-purchase upsell via email and SMS
How to upsell? See the step by step
This sales technique, despite focusing on increasing the average ticket, cannot simply be focused on pushing a more expensive item to the customer.