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Why do sales leaderboards work?

Posted: Wed May 21, 2025 6:38 am
by MasudIbne756
Sales leaderboards have been around for decades – even dating back to the pre-Internet days when they lived on chalkboards and poster paper in the office. But today, the increasing digitization of the workplace has led to sales leaderboards becoming powerful and multifaceted digital tools.


Back when workplace gamification was still a relatively new concept, it had its share of detractors. Skeptics believed gamification to be more of a distraction than a motivator, or that it required too much work just to add a little fun to the workplace.

The results, however, speak for themselves. Leaderboards have macedonia whatsapp lead been shown to improve sales performance:

72% of employees say that gamification motivates them to work harder.
Workplace gamification can increase productivity by 50% and employee engagement by 60%.
After implementing sales gamification tools, companies have experienced as much as a 45% increase in bottom-line sales margin.
Leaderboards aren’t just a way to spice up the day-to-day monotony of a sales job – they’re effective at driving both team and individual performance for reasons deeply rooted in behavioral science.