The reward/compulsion loop explains why sales gamification has long-term, exponential benefits. When you first introduce gamification to your team, a sales rep might perform certain tasks – like calling an additional 10 prospects per day – because they’re consciously trying to get on top of the leaderboard.
As time goes on and that rewards, their extra effort becomes less of a conscious decision and more of a habit. They associate calling more prospects with the pleasure they mexico whatsapp lead derive from earning rewards. It becomes part of their routine.
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