Self-Reported Information

[mdabuhasan]

Job Title/Seniority of the contact (e.g., CEO, VP of Marketing, IT Manager)
Department
Technographic Data (B2B):
Specific technologies or software they currently use (e.g., HubSpot, Salesforce, AWS, Shopify). This can indicate compatibility or a need for integration.
Answers to qualification questions on forms (e.g., "What is your biggest challenge?", "What's your budget?").
Implicit Data (Behavioral/Engagement Information): This data is collected by tracking how leads interact with your brand and content, indicating their level of interest and intent.

Website Activity:
Pages visited (e.g., pricing page, demo norway mobile database page, product pages, specific solution pages score higher than blog posts).
Number of visits.
Time spent on site.
Frequency of visits (recency).
Content downloaded (e.g., case studies, whitepapers, eBooks).
Specific keywords searched on your site.
Email Engagement:
Email opens.
Clicks on links within emails.
Reply to emails.
Unsubscribes (negative score).
Content Engagement:
Webinar attendance.
Video views (and completion rate).
Interaction with interactive content (calculators, quizzes).
Social Media Engagement:
Likes, shares, comments on your posts.
Direct messages.
Clicks on social media links.
Mentions or tags of your brand.
Form Submissions:
Completion of "Contact Us" or "Request a Demo" forms (highest score).
Signing up for a newsletter or trial.
Sales Interactions (if applicable):
Participation in sales calls/meetings.
Requesting a quote/proposal.
Negative Scoring Data: