Here at Yampi, our development and product team is always thinking of new solutions to increase sales in your online store. That's how Compre Junto came about.
With this tool, you can offer additional products for sale at a discount on the product page. It's a valuable resource for increasing the average ticket and promoting inventory turnover in your store!
Let's understand how to use Buy Together, what the advantages are and how to apply it in your Yampi store below!
What is the Buy Together feature?
How does Buy Together work for customers?
8 benefits of Buy Together for your store
Is using the Buy Together feature free?
4 tips for offering Buy Together in your store
How to set up Buy Together on Yampi
Examples of Buy Together Yampi applied
Discover more free resources from the Yampi store
What is the Buy Together feature?
Do you know when you are viewing a product in an online store , you select the model you want and then, usually at the bottom of the screen, you are offered complementary options for you to take along?
For example, let’s say you’re looking at a pair of running shoes. On the same product page, the store offers you a free sock kit to take with you at a discounted price.
This is the Buy Together feature.
The purpose of this functionality is to offer more products that match what was previously selected, with a discount or financial advantage for the customer.
To make sense within a sales strategy, Buy Together must be configured for specific products with other complementary options, which in fact create an advantageous combo for the buyer. For example:
example of buy together: cell phone + cover
How does Buy Together work for customers?
It consists of one or more products that match the previous option, separated with the “+” symbol, with the image, description of the details and space to select size and color, when available.
In the customer's view, Buy Together appears at the bottom of the screen when selecting a specific product. It is configured to appear on the product page.
At the end, there is an “=” symbol, showing the total discount of the combo and the amount saved with Buy Together.
To close the deal, the customer simply has to select the “Buy” button.
Since the tool is configured directly with a purchase button, finalizing the order is simplified, which increases the chances of the customer purchasing the set.
8 benefits of Buy Together for your store
When using Buy Together, the online store now has benefits such as:
Increase in sales
The first benefit of using Buy Together is, of course, the increase in sales in the online store.
Offering complementary products with a financial advantage to customers encourages them to complete the purchase with more products.
Increase in the average ticket of the virtual store
By purchasing more products at once, the average ticket per transaction also increases.
To ensure this happens, the discount for purchasing the combo needs to be japan phone number data adequate and not exceed the company's profit margin.
Best deals
Compre Junto makes it easy to create attractive promotions, such as applying a discount when purchasing a combo.
With this type of advantage, customers tend to buy more from the online store. But it is important that the discount percentage or value is really interesting for the customer.
Better customer experience
Offering products with Buy Together, which make sense in a combo, simplifies the customer's relationship with the store.
By finding related products in one place, the customer's search and research time is reduced, making the store gain points in the shopping experience.
Read also: All about customer experience, how to please and build loyalty
Greater customer loyalty
As a complementary benefit to the previous one, promoting a better shopping experience also impacts customer loyalty .
A more complete and satisfactory shopping experience makes customers have a positive perception of the store's advantages – and, consequently, return more often.
Greater popularization of other products
By developing product combos to be sold together, the possibility of making products that may not be in the spotlight more popular increases.
This also helps to free up space in stock , providing products that are different from the usual ones.
Higher stock turnover
Also related to the previous item, using Buy Together in your online store helps with stock turnover.
Products that are sitting in stock can be sold more quickly when offered as part of a set, with an even greater financial advantage for the customer.