Crowdfunding as a way to raise funds for your own business is becoming increasingly popular. Especially in times of the pandemic, which has caused huge losses among banking institutions and investors, who are now unwilling to support the uncertain ideas of budding entrepreneurs. However, the project alone is not enough to be completely successful. To ensure 100% success, you need to build a loyal community around the project and promote it online. How to start crowdfunding? Read our article to find out.
How to start crowdfunding? – index:
Crowdfunding Success
How to attract investors
Start with a video
Set the goal
Promote your campaign
Choose a crowdfunding platform
Crowdfunding on Kickstarter
Advantages of crowdfunding
Summary
Crowdfunding Success
Crowdfunding allows you to raise money for any project . However, you must be benin whatsapp number database interested in it and convince investors to join the venture. To successfully raise money, your campaign must be planned with attention to every detail. What should you keep in mind?
How to attract investors
Here's the secret recipe for a successful crowdfunding campaign:
create a catchy title
use images from your project
write concise but informative content
use a powerful call to action
Start with a video
How to start crowdfunding? A successful crowdfunding campaign can depend on a good video. Introduce yourself and your business idea in such a way that everyone who watches it will feel encouraged to support your initiative financially .
how to start crowdfunding
Set the goal
The project description must be concise, understandable and clear. Furthermore, it must not exceed one A4 page . It must include:
information about the idea
the purpose of the project
rewards and forms of compensation
activities that have been carried out so far and challenges that will arise in the future
alternatively, links to similar projects that have appeared on the web
Promote your campaign
Even a well-prepared project will not be successful without proper promotion on the Internet and people who will hear about it. Share information about your crowdfunding campaign on social networks and look for investors on forums and Facebook groups.
Actively monitor all promotional and marketing activities. A great marketing move would be to promote your campaign with sponsored articles . If you have a website or blog, mentioning the campaign there won't hurt.
Choose a crowdfunding platform
How to start crowdfunding? All crowdfunding depends 100% on the entrepreneur. A well-chosen crowdfunding platform will help to promote it better and increase the chances of its success. Consider costs and legal issues .
Crowdfunding on Kickstarter
The largest crowdfunding site to date, Kickstarter.com, operates on an all-or-nothing model . A specific fundraiser is reached when 100% or more of the initial amount is raised. Otherwise, all funds raised are returned to the donors. According to data provided by Kickstarter.com, every 10th campaign has failed to raise a single dollar.
People who want to launch their startup usually choose Kickstarter.com because it is the most recognized crowdfunding site . This is also the reason why it is not easy to get featured on it. Several other projects make it difficult to get visibility there. Therefore, it is advisable to try your luck on a local crowdfunding site first. However, it is also a good practice to run your crowdfunding campaign on two platforms simultaneously.
Advantages of crowdfunding
The advantage of crowdfunding platforms is that the entrepreneur does not rely on a single investor, but on many contributions from Internet users . Investors are more likely to fund a successor to Facebook or a hot mobile app than updated versions of hardware and games that used to be popular in the past.
Crowdfunding platforms are now on par with the largest investors. 95% of all completed projects are located in Europe and the United States. Thanks to the support of Internet users, risky ideas have proven successful. A good example here is the Pebble smartwatch, which was launched in 2013 with significant financial support from Kickstarter.com.
Most importantly, the approval process for the entire venture is faster on local crowdfunding sites than on global ones. Starting a campaign in the domestic market does not require as many formalities as compared to foreign sites. In the case of crowdfunding campaigns on Kickstarter.com, creators need to meet several requirements to implement their projects, for example, they need to have a representative who is a US citizen, an active bank account, and a valid social security number.
How to start crowdfunding?
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