Yes, fax lists can still be effective in 2025—but with a fax lists few important caveats. While digital marketing continues to dominate most industries, fax marketing remains surprisingly relevant in certain niches. Sectors such as healthcare, legal services, finance, and government agencies still rely on faxing due to regulatory requirements, security standards, and long-standing operational habits. In these industries, a well-targeted and legally compliant fax list can still deliver strong results, especially when email inboxes are overloaded and printed documents stand out more.
That said, the effectiveness of fax lists in 2025 hinges entirely on strategy and execution. Randomly blasting faxes to unverified numbers is not only ineffective but also illegal in many regions due to strict privacy and consent laws. Successful fax campaigns today require a clean, segmented, and permission-based list. Personalization and relevance are key—your faxed message needs to offer clear value and be addressed to the right decision-maker. Moreover, integrating fax efforts with digital campaigns (like including a QR code linking to a landing page) can significantly boost engagement and trackability.
In conclusion, while fax marketing isn’t for everyone, it still holds value for businesses that approach it strategically. If your target audience includes industries that continue to use fax regularly, maintaining and using a high-quality fax list in 2025 can give you a competitive edge. As with any marketing method, it's not about using the most modern tool—it’s about using the right one for your audience.