How Often Should You Update Your Fax List?
Posted: Thu May 29, 2025 3:28 am
Every 3 to 6 months is a good rule of thumb. However, this depends on how often you're using it and how volatile your market is.
Why Regular Updates Matter
Avoiding Dead or Wrong Numbers
Real estate agents frequently change fax lists brokerages, contact info, or fax services.
Old numbers can result in failed faxes or wasted money.
Staying Compliant
Laws like the TCPA (Telephone Consumer Protection Act) and Junk Fax Prevention Act require you to have proper consent and accurate records.
Invalid or outdated numbers can increase your legal risk.
Maximizing ROI
Clean lists = better targeting, higher engagement, and fewer wasted resources.
Updated lists ensure you're reaching active agents who might actually respond.
Improved Reputation
Reaching out to valid, opted-in contacts helps you avoid the perception of being spammy or outdated.
Best Practices for Updating Your Fax List
Cross-check with brokerage websites and agent directories (e.g., MLS, Zillow, Realtor.com).
Use opt-in tools or forms to collect fresh fax numbers and maintain permission.
Track fax bounces and remove invalid numbers regularly.
Segment by recent activity — focus on agents who have listed or closed properties recently.
Red Flags It's Time to Update:
You're getting a high number of failed faxes.
You haven’t updated in 6+ months.
You’ve switched focus to a different region or property type.
You've received complaints or opt-out requests.
Bottom Line:
Update your fax list at least every 3–6 months, or more frequently if you're running consistent campaigns. Keeping it fresh means better results, fewer compliance issues, and more respect from your audience.
Want a checklist or system for managing this process easily?
Why Regular Updates Matter
Avoiding Dead or Wrong Numbers
Real estate agents frequently change fax lists brokerages, contact info, or fax services.
Old numbers can result in failed faxes or wasted money.
Staying Compliant
Laws like the TCPA (Telephone Consumer Protection Act) and Junk Fax Prevention Act require you to have proper consent and accurate records.
Invalid or outdated numbers can increase your legal risk.
Maximizing ROI
Clean lists = better targeting, higher engagement, and fewer wasted resources.
Updated lists ensure you're reaching active agents who might actually respond.
Improved Reputation
Reaching out to valid, opted-in contacts helps you avoid the perception of being spammy or outdated.
Best Practices for Updating Your Fax List
Cross-check with brokerage websites and agent directories (e.g., MLS, Zillow, Realtor.com).
Use opt-in tools or forms to collect fresh fax numbers and maintain permission.
Track fax bounces and remove invalid numbers regularly.
Segment by recent activity — focus on agents who have listed or closed properties recently.
Red Flags It's Time to Update:
You're getting a high number of failed faxes.
You haven’t updated in 6+ months.
You’ve switched focus to a different region or property type.
You've received complaints or opt-out requests.
Bottom Line:
Update your fax list at least every 3–6 months, or more frequently if you're running consistent campaigns. Keeping it fresh means better results, fewer compliance issues, and more respect from your audience.
Want a checklist or system for managing this process easily?