Physicians (by specialty)
Dentists
Chiropractors
Physical therapists
Clinics and hospitals
Pharmacists
Medical office managers
Healthcare administrators
Where to Get Legitimate Healthcare Fax Lists
Medical Associations & Societies
Many offer member directories that include fax contact options.
Examples: AMA (American Medical Association), AOA, AAP.
Healthcare Marketing Data Providers
Look for companies with:
HIPAA-compliant practices
Opt-in and permission-based lists
Regularly updated and scrubbed databases
Reputable vendors may include:
SK&A by IQVIA
MMS Lists
InfoUSA (healthcare division)
HealthLink Dimensions
Custom List Builders
Agencies that create tailored lists based on:
Specialty
Location
Practice size
Years in business
Medicare/Medicaid enrollment
How to Use Fax Lists for Healthcare Marketing
1. Make the Content Relevant
Healthcare professionals are busy—be clear, professional, and concise.
Focus on clinical value, patient care, or practice efficiency.
Use case studies, offers, or product trial invitations.
2. Use a Professional Fax Layout
Clean formatting
Legible fonts
Include company logo
Call to Action (e.g., “Fax back for a free trial,” “Call to schedule a rep visit”)
3. Include Required Legal Disclosures
Opt-out instructions must be clear and functional.
Don’t fax Protected Health Information (PHI) unless encrypted and HIPAA-compliant.
Legal Compliance: Must-Know Rules
In the U.S.:
✔ TCPA (Telephone Consumer Protection Act)
You must have an existing business relationship (EBR) or prior consent.
You must include opt-out instructions.
✔ HIPAA (Health Insurance Portability and Accountability Act)
Avoid sending anything that could be construed as patient data.
Stick to promotional or informational materials about products/services.
✔ JFPA (Junk Fax Prevention Act)
Applies to unsolicited advertisements.
Requires a valid sender ID, contact information, and opt-out mechanism on the first page.
Tips for Better Results
Time your faxes wisely (early mornings mid-week work well).
Follow up with email or phone (if opt-in is in place).
Use fax tracking software to monitor delivery and engagement.
Personalize by specialty (e.g., different versions for dermatologists vs. general practitioners).
What to Avoid
Sending the same generic message to all specialties
Including price lists or sensitive patient info
Faxing too frequently (can lead to blocks or complaints)
Sample Fax Campaign Ideas“Introducing a new EHR solution for small clinics”
“Continuing Education (CE) webinar invitation for physicians”
“Specialized equipment financing offer for physical therapists”
“Free drug samples or trial packs request form”